{"id":5992,"date":"2026-06-18T13:43:30","date_gmt":"2026-06-18T13:43:30","guid":{"rendered":"https:\/\/crolatam.com\/?p=5992"},"modified":"2026-06-18T13:50:46","modified_gmt":"2026-06-18T13:50:46","slug":"la-nueva-campana-turistica-de-croacia-con-john-malkovich-supera-las-730-000-visualizaciones-en-pocos-dias","status":"publish","type":"post","link":"https:\/\/crolatam.com\/hrv\/la-nueva-campana-turistica-de-croacia-con-john-malkovich-supera-las-730-000-visualizaciones-en-pocos-dias\/","title":{"rendered":"Nova hrvatska turisti\u010dka kampanja s Johnom Malkovichem prema\u0161ila 730 000 pregleda u samo nekoliko dana"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Promotivni kratki film <em>Hrvatska \u2013 \u010cujem da je prekrasna<\/em>, Kratki film, u kojem glumi John Malkovich, a producirala ga je Hrvatska turisti\u010dka zajednica, izazvao je zna\u010dajan me\u0111unarodni interes. Ve\u0107 je prikupio preko 730 000 pregleda na YouTubeu i dobio je pohvale za svoju filmsku kvalitetu i narativni pristup.<\/h3><p class=\"wp-block-paragraph\">Najnovija hrvatska me\u0111unarodna turisti\u010dka promotivna kampanja izaziva zna\u010dajnu globalnu pozornost. Rije\u010d je o kratkom filmu. <em>Hrvatska \u2013 \u010cujem da je prekrasna<\/em>, s poznatim glumcem Johnom Malkovichem u glavnoj ulozi, koji je prema\u0161io 730 000 pregleda na YouTubeu u ne\u0161to vi\u0161e od tri dana od izlaska.<\/p><p class=\"wp-block-paragraph\">Produkciju je naru\u010dila Hrvatska turisti\u010dka zajednica kako bi se oja\u010dala vidljivost zemlje na strate\u0161kim tr\u017ei\u0161tima. Kampanja odstupa od tradicionalnog formata turisti\u010dkog ogla\u0161avanja, odlu\u010duju\u0107i se za filmsku naraciju koja spaja emocije, humor i suvremenu perspektivu na Hrvatsku.<\/p><p class=\"wp-block-paragraph\">Projekt je kreativno re\u017eirao Pete Radovich, nagra\u0111ivani televizijski i sportski producent hrvatskih podrijetla. Od izlaska, kratki film dobio je brojne pozitivne komentare na dru\u0161tvenim mre\u017eama i digitalnim platformama, gdje su gledatelji posebno pohvalili njegovu vizualnu kvalitetu, narativni pristup i Malkovichevu izvedbu.<\/p><figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"379\" src=\"https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/Malkovich-1024x379.png\" alt=\"\" class=\"wp-image-5995\" srcset=\"https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/Malkovich-1024x379.png 1024w, https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/Malkovich-300x111.png 300w, https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/Malkovich-768x284.png 768w, https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/Malkovich-18x7.png 18w, https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/Malkovich-600x222.png 600w, https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/Malkovich.png 1276w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Snimka zaslona<\/figcaption><\/figure><p class=\"wp-block-paragraph\">Kao odgovor na naga\u0111anja o tro\u0161kovima proizvodnje, hrvatski ministar turizma i sporta, <strong>Ton\u010di Glavina<\/strong>, Objasnio je da je ukupni prora\u010dun za projekt bio oko 600.000 eura. Nazna\u010dio je da ta brojka uklju\u010duje sve aspekte produkcije, od re\u017eije i odabira glumaca do kompletne filmske produkcije.<\/p><p class=\"wp-block-paragraph\">Glavina je tako\u0111er istaknula da usporedive me\u0111unarodne produkcije obi\u010dno zahtijevaju ulaganja izme\u0111u milijun i milijun i pol eura, stoga je projekt smatrala u\u010dinkovito provedenim. Tako\u0111er je ustvrdila da bi fokus trebao biti na dosegu i utjecaju kampanje, posebno u kontekstu sve ve\u0107e konkurencije me\u0111u me\u0111unarodnim turisti\u010dkim destinacijama.<\/p><p class=\"wp-block-paragraph\">Ministar je naglasio da je namjera bila stvoriti audiovizualno djelo sposobno za stvaranje dublje emocionalne veze s publikom i ljudima hrvatskog podrijetla koji \u017eive u razli\u010ditim dijelovima svijeta. U tom smislu istaknuo je sudjelovanje profesionalaca povezanih s Hrvatskom, uklju\u010duju\u0107i Malkovicha, \u010dija obitelj ima hrvatske korijene.<\/p><p class=\"wp-block-paragraph\">Kampanja je dio \u0161ire strategije pozicioniranja Hrvatske na prioritetnim me\u0111unarodnim tr\u017ei\u0161tima, posebno u Sjedinjenim Ameri\u010dkim Dr\u017eavama, Latinskoj Americi, Aziji i jugoisto\u010dnoj Aziji. Turisti\u010dke vlasti vjeruju da ova vrsta proizvodnje mo\u017ee pomo\u0107i u ja\u010danju imid\u017ea zemlje i pro\u0161irenju njezina globalnog dosega.<\/p><p class=\"wp-block-paragraph\">Oglas mo\u017eete vidjeti u nastavku:<\/p><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Hrvatska | \u010cujem da je prekrasno s Johnom Malkovichom\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/S2Uqg1va_pI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure><p class=\"wp-block-paragraph\"><strong>Fontana:<\/strong> Tjedan Hrvatske.<\/p><div id=\"banner-blog-mobile\" class=\"crola-after-content-2 crola-entity-placement\"><a href=\"https:\/\/wa.me\/5491169138790\" aria-label=\"PRAVOKUTNI TRANSPARENT 1\"><img src=\"https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/BANNER-RECTANGULAR-1.jpeg\" alt=\"\"  srcset=\"https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/BANNER-RECTANGULAR-1.jpeg 1280w, https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/BANNER-RECTANGULAR-1-300x250.jpeg 300w, https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/BANNER-RECTANGULAR-1-1024x854.jpeg 1024w, https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/BANNER-RECTANGULAR-1-768x641.jpeg 768w, https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/BANNER-RECTANGULAR-1-14x12.jpeg 14w, https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/BANNER-RECTANGULAR-1-600x501.jpeg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" width=\"1280\" height=\"1068\"   \/><\/a><\/div><div id=\"banner-blog-desktop\" class=\"crola-after-content crola-entity-placement\"><a href=\"https:\/\/wa.me\/5491169138790\" aria-label=\"HORIZONTALNI TRANSPARENT 1 (1)\"><img src=\"https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/BANNER-HORIZONTAL-1-1.jpeg\" alt=\"\"  srcset=\"https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/BANNER-HORIZONTAL-1-1.jpeg 1280w, https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/BANNER-HORIZONTAL-1-1-300x94.jpeg 300w, https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/BANNER-HORIZONTAL-1-1-1024x320.jpeg 1024w, https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/BANNER-HORIZONTAL-1-1-768x240.jpeg 768w, https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/BANNER-HORIZONTAL-1-1-18x6.jpeg 18w, https:\/\/crolatam.com\/wp-content\/uploads\/2026\/06\/BANNER-HORIZONTAL-1-1-600x188.jpeg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" width=\"1280\" height=\"400\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Promocijski kratki film Hrvatska \u2013 \u010cujem da je prekrasno, s Johnom Malkovichem u glavnoj ulozi, a producirala ga je Hrvatska turisti\u010dka zajednica, izazvao je zna\u010dajan me\u0111unarodni interes. Produkcija je ve\u0107 prikupila preko 730 000 pregleda na YouTubeu i dobila je pohvale za svoju filmsku kvalitetu i narativni pristup.<\/p>","protected":false},"author":3,"featured_media":5997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172,80],"tags":[92,515,397,105],"class_list":["post-5992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacadas","category-turismo","tag-croacia","tag-croatia","tag-malkovich","tag-turismo"],"_links":{"self":[{"href":"https:\/\/crolatam.com\/hrv\/wp-json\/wp\/v2\/posts\/5992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crolatam.com\/hrv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crolatam.com\/hrv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crolatam.com\/hrv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/crolatam.com\/hrv\/wp-json\/wp\/v2\/comments?post=5992"}],"version-history":[{"count":2,"href":"https:\/\/crolatam.com\/hrv\/wp-json\/wp\/v2\/posts\/5992\/revisions"}],"predecessor-version":[{"id":5996,"href":"https:\/\/crolatam.com\/hrv\/wp-json\/wp\/v2\/posts\/5992\/revisions\/5996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crolatam.com\/hrv\/wp-json\/wp\/v2\/media\/5997"}],"wp:attachment":[{"href":"https:\/\/crolatam.com\/hrv\/wp-json\/wp\/v2\/media?parent=5992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crolatam.com\/hrv\/wp-json\/wp\/v2\/categories?post=5992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crolatam.com\/hrv\/wp-json\/wp\/v2\/tags?post=5992"}],"curies":[{"name":"radni list","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}